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What is a Manufacturer Suggested Retail Price (MSRP)?

The Manufacturer Suggested Retail Price (MSRP) is the price that the automaker – the manufacturer – suggests that the dealer ask for the vehicle. 

It does not have to be the actual price that you pay. Many consumers negotiate to purchase the vehicle for a price below the MSRP.

Tip: When you’re shopping for a vehicle, you should ask for quotes that include the vehicle and all of the options that you want to purchase. You should shop around for the best deal on the price, the interest rate on your loan, and any trade-in. Shopping at multiple dealers can help you get a better price. Shopping around with multiple lenders before you purchase can help you get the best interest rate available to you on your auto loan.