We're the Consumer Financial Protection Bureau (CFPB), a U.S. government agency that makes sure banks, lenders, and other financial companies treat you fairly.
What is a Manufacturer Suggested Retail Price (MSRP)?
Answer:
The Manufacturer Suggested Retail Price (MSRP) is the price that the automaker the manufacturer suggests that the dealer ask for the vehicle.
It does not have to be the actual price that you pay. Many consumers negotiate to purchase the vehicle for a price below the MSRP.
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