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We're the Consumer Financial Protection Bureau (CFPB), a U.S. government agency that makes sure banks, lenders, and other financial companies treat you fairly.

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What is a Manufacturer Suggested Retail Price (MSRP)?

Answer:

The Manufacturer Suggested Retail Price (MSRP) is the price that the automaker – the manufacturer – suggests that the dealer ask for the vehicle. 

It does not have to be the actual price that you pay. Many consumers negotiate to purchase the vehicle for a price below the MSRP.

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