A closer look at reverse mortgage advertisements and consumer risks

Ads for reverse mortgages are found on television, radio, in print, and on the internet, and many ads feature celebrity spokespeople discussing the benefits of reverse mortgages without mentioning risks.

We looked closely at many ads and found incomplete and inaccurate statements used to describe the loans.

These advertisements may leave older homeowners with the false impression that reverse mortgage loans are a risk-free solution to financial gaps in retirement.

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A closer look at reverse mortgage advertisements and consumer risks