Skip to main content

Tools for saving: Using prepaid accounts to set aside funds

We present the results of a large field study exploring consumers’ use of the Reserve “set aside” feature on the American Express Serve prepaid card. The study aimed to address two key questions: 1) Can certain strategies encourage consumer saving behavior; and 2) Is saving behavior associated with better outcomes for consumers, particularly for low-income and underserved consumers?

The results emerging from this pilot suggest that incentivizing prepaid card customers to save, and providing an opportunity for them to do so using a savings feature that keeps funds dedicated for saving separate from those used for spending, could provide tangible financial benefits. Consumers in this pilot demonstrated a willingness to take up the savings feature, indicating interest in alternative savings vehicles, and some customers also reported actual changes in their financial behavior.

Full report

Read the full report


Page last modified @

View older versions of this page at our public archive.