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Promoting global credit practices


Students create a social marketing advertisement to promote good practices for building credit in their target language.

Big idea

When lenders determine eligibility for a loan, they consider a person’s credit history and credit score.

Essential questions

  • How are credit scores determined, and what results in high or low credit scores?

  • How do credit scores reflect financial decisions people make and the outcomes and consequences of those decisions?


  • Understand what a credit score is and why it’s important

  • Recognize what factors are used to calculate credit scores

What students will do

  • Become familiar with the concept of social marketing.

  • Review information about credit scores to understand how credit scores are calculated.

  • Select a specific financial habit or practice that may lead to a high credit score.

  • Design a social marketing advertisement or a public service announcement in their target language that promotes that financial practice.

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