Students create a short public service announcement about techniques advertisers use to persuade people to buy things.
Spend (Buying things)
CTE (Career and technical education), English or language arts, Fine arts and performing arts, Social studies or history
Middle school (6-8)
75-90 minutes
Big idea
Marketing and advertising may influence spending decisions.
Essential questions
- What are some ways that advertisers persuade people to buy things?
- How can I inform other people about advertising tactics?
Objectives
- Learn techniques advertisers use to entice consumers
- Write and perform a public service announcement script about advertising tactics
What students will do
- Learn about advertising techniques.
- Create a public service announcement about advertising techniques targeting kids and teens.
Download activity
Teacher guide
cfpb_building_block_activities_exploring-influence-advertisements_guide.pdf
Student materials
cfpb_building_block_activities_exploring-influence-advertisements_worksheet.pdf
Note: Please remember to consider your students’ accommodations and special needs to ensure that all students are able to participate in a meaningful way.