Skip to main content

Promoting global credit practices


Students write a social marketing advertisement in the language they’re studying to promote good practices for building credit.

Big idea

When lenders determine eligibility for a loan, they consider a person’s credit history and credit score.

Essential questions

  • How are credit scores determined?
  • What results in a high or low credit score?


  • Understand what a credit score is and why it’s important
  • Recognize what factors are used to calculate credit scores

What students will do

  • Become familiar with the concept of social marketing.
  • Review information about credit scores to understand how credit scores are calculated.
  • Select a specific financial habit or practice that may lead to a high credit score.
  • Write a social marketing advertisement or a public service announcement that promotes that financial practice in the language they’re studying.

Download activity

Teacher guide


Student materials


Note: Please remember to consider your students’ accommodations and special needs to ensure that all students are able to participate in a meaningful way.

Explore related resources