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Exploring the influence of advertisements


Students create a short public service announcement about techniques advertisers use to persuade people to buy things.

Big idea

Marketing and advertising may influence spending decisions. 

Essential questions

  • What are some ways that advertisers persuade people to buy things?
  • How can I inform other people about advertising tactics? 


  • Learn techniques advertisers use to entice consumers
  • Write and perform a public service announcement script about advertising tactics

What students will do

  • Learn about advertising techniques.
  • Create a public service announcement about advertising techniques targeting kids and teens.

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Teacher guide


Student materials


Note: Please remember to consider your students’ accommodations and special needs to ensure that all students are able to participate in a meaningful way.

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