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Creating an insurance commercial


Students demonstrate their understanding of how insurance minimizes financial risk by creating a commercial that features a specific type of insurance product.

Big idea

When you purchase insurance, you gain some protection from the financial burdens that unexpected events can cause.

Essential questions

  • What are some unexpected events that could cause a financial burden?
  • How does having insurance help reduce financial risk?


  • Understand how insurance creates shared risk between the policyholder and the insurance company
  • Describe unexpected events that could cause a financial burden
  • Create a commercial showing the risks associated with not having insurance

What students will do

  • Review basic information about insurance.
  • Brainstorm examples of unexpected events that could hurt someone’s finances without the proper insurance.
  • Work with a partner or small group to create a commercial showing the risks of not having insurance.
  • Perform their commercial for classmates and watch the other commercials.

Download activity

Teacher guide

Creating an insurance commercial (guide)

Student materials

Creating an insurance commercial (worksheet)

What is insurance? (handout)

Types of insurance (handout)

Note: Please remember to consider your students’ accommodations and special needs to ensure that all students are able to participate in a meaningful way.

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